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NFL Ratings Drop Leaves Networks Scrambling to Make Advertisers Whole

PHOTO: JOE SARGENT/GETTY IMAGES

By Alexandra Bruell and Joe Flint

Wall Street Journal

A pro football game on a Wednesday afternoon is rare. Advertisers getting a pricing discount for NFL games is also usually unheard of.

But it’s happening.

TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience…

Click the link below to read the rest of this story.

https://www.wsj.com/articles/nfl-ratings-drop-leaves-networks-scrambling-to-make-advertisers-whole-11607781600

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