Retailer also provides an additional $50 million in rewards for associates, totaling $1.5 billion invested in fiscal year 2020 in rewarding frontline associates and safeguarding the health of associates and customers since the start of the COVID-19 pandemic
The Kroger Co. Family of Companies announced Friday that it will provide a one-time payment of $100 to all associates who receive the full manufacturer-recommended doses of the COVID-19 vaccine.
Kroger announces new vaccine incentive for associates and provides an additional $50 million in rewards for associates, totaling $1.5 billion invested in fiscal year 2020 in rewarding and safeguarding frontline associates.
In addition to the new vaccine payment, the company also announced an additional $50 million investment to thank and reward associates across its 35-state footprint, including a $100 store credit and 1,000 fuel points for hourly frontline grocery, supply chain, manufacturing, pharmacy and call center associates. Both rewards will be loaded to associates’ loyalty cards on Thursday, Feb. 11.
The one-time $100 vaccine payment will be offered to all associates who receive the full manufacturer-recommended doses of the COVID-19 vaccine and present appropriate proof of vaccination to their human resources representative. Associates who cannot receive the vaccine due to medical or religious reasons will have the option of completing an educational health and safety course to receive the payment.
“Through the unknowns of this pandemic, our associates have risen to the challenge and shown the true meaning of Our Purpose—To Feed the Human Spirit,” said Tim Massa, Kroger’s chief people officer. “Since March, we have invested more than $1.5 billion to both reward our associates and to safeguard our associates and customers through the implementation of dozens of safety measures that we continue to execute today. We’ve also welcomed more than 100,000 new associates to The Kroger Family of Companies. As we move into a new phase of the pandemic, we’re increasing our investment to not only recognize our associates’ contributions, but also encourage them to receive the COVID-19 vaccine as it becomes available to them to optimize their well-being as well as the community’s.”
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