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Super Bowl ads aim to comfort and connect

This photo provided by Uber Eats shows a scene from Uber Eats 2021 Super Bowl NFL football spot. (Uber Eats via AP)

The ideal: promote their brands to a weary audience

Associated Press

Super Bowl ads each year offer a snapshot of the American psyche. And this year, it’s a doozy.

After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to tread carefully. The ideal: promote their brands to a weary audience looking for comfort and escapism without crossing any lines that might trigger viewers.

Click the link below to read the rest of this story.

https://www.foxbusiness.com/lifestyle/super-bowl-ads-2021-comfort-connect

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