The ideal: promote their brands to a weary audience
Super Bowl ads each year offer a snapshot of the American psyche. And this year, it’s a doozy.
After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to tread carefully. The ideal: promote their brands to a weary audience looking for comfort and escapism without crossing any lines that might trigger viewers.
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