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Cherokee Nation asks Jeep to ‘retire’ name of SUV because it ‘does not honor us’

Jeep has been using the Cherokee name for their SUVs on-and-off since the 1970s



The Cherokee Nation said Monday it has asked for its tribal name to be removed as a nameplate from Jeep sport utility vehicles and called for a dialogue with the automaker on ‘cultural appropriateness.’

The Native American group’s principal chief Chuck Hoskin Jr told Jeep’s parent firm Stellantis ‘he does not condone’ the use of the name Cherokee on the vehicles, according to a statement.

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