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New low? CNN’s ‘New Day’ draws only 76K viewers among demo coveted by advertisers


‘It’s remarkably low viewership when putting these three numbers into context,’ Joe Concha said

By Brian Flood

Fox News

CNN’s “New Day” almost became “New Low” last week when the struggling morning show had its worst week since 2014 in the demographic coveted by advertisers.

“New Day” managed only 76,000 viewers among the key demo of adults aged 25-54 for the week of July 5-11, its smallest audience in the crucial category since the week of June 23, 2014. Fox News, Investigation Discovery, Hallmark, MSNBC, USA, NICK at Nite, TNT and ESPN all averaged more viewers among the key demo than “New Day,” which managed to tie Nickelodeon in the category.

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