Peacock Network’s costly event shed 49% of viewers from 2016 Rio Games
By Brian Flood
NBC’s primetime coverage of the Tokyo Olympics continued to spiral downward on Monday, averaging 14.7 million viewers for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games.
Monday’s telecast also shed 53% of viewers from coverage of the first weeknight primetime during the 2012 London Olympics and declines were even larger among the advertiser-coveted demographic of adults aged 18-49.
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