Peacock Network’s costly event shed 49% of viewers from 2016 Rio Games
By Brian Flood
Fox News
NBC’s primetime coverage of the Tokyo Olympics continued to spiral downward on Monday, averaging 14.7 million viewers for a 49% drop compared to the equivalent night from the 2016 Rio de Janeiro Games.
Monday’s telecast also shed 53% of viewers from coverage of the first weeknight primetime during the 2012 London Olympics and declines were even larger among the advertiser-coveted demographic of adults aged 18-49.
Click the link below to read the rest of this story.
https://www.foxnews.com/media/nbc-olympics-coverage-spurs-advertiser-anxiety
Click here to get more news from the Bulldog
On the go, but don’t want to miss any Bulldog news? Go to the App Store and downloads apps for Bulldog Reports and The Bulldog Show to your Apple and Android mobile devices. It’s free!
